What's a "BlueSumer"?

Koreans like to coin their own phrases. And many times, these phrases are coined in English, which gives it an authoritative feel to it. Alas, a quick google search told me that only Koreans use the term.

What does it mean?
It is a shortened version of the terms "blue oceans" and "consumer."

What is a blue ocean?
No, it's not just a large body of water. It is a term ALSO coined in Korea to mean large untapped markets.

So basically, a "bluesumer" is someone who is attracted to new markets and products, who also has some money to burn.

Add it to your vocabulary lexicons.

Korea's National Statistical Office (that's right, not Statistics Office, but Statistical!) has just come out with the hot new products for the bluesumers of 2008! There are seven categories of bluesumers and their products. Here's a small taste!

(scroll down a bit for the table, for some reason there is a huge space here...)

"Gold kids" = Parents of only children	stocks for kids, fitness equipment
"Almost Rich" = Young people who want quality goods and services	Inexpensive foreign cars
"Passionate Senior" = Middle-aged and older people who can travel	Travel packages, opera tickets
"Married Romance" = Couples with either no kids or with adult children and who now have time for romance	Packages for renewing vows
"At home Dad" = Stay-at-home dads and house husbands	Daddy diaper bags, baby food makers
"Family-like Care" = People who live alone	Companion services, robotic pets
"Scared Children" = Children and parents worried about crimes against children	Bodyguards, cell phone tracking chips

Now you all know where the money's at this year! Invest away!