Start Your Engines!

Today marks the start of the 2008 International Motor Show in Busan, South Korea. The show is set to go on for 11 days and members of the public can view the displays from May 3rd to the 12th, according to the Chosun Ilbo.

The Goods
24 brands are taking place in the show, ten of which are Korean. These include the 5 big guns, Hyundai, Kia, Renault-Samsung, GM-Daewoo and Ssangyong.
The show will mark the Asian debut of Hyundai's Genesis. It's looking pretty nice...


Chosun Ilbo

Some of the 14 foreign brands that are showing include Land Rover, Mercedes Benz, BMW, Audi, Jaguar, Porsche and Bentley.

The Focus
Apparently, there has been a large emphasis placed on eco-friendly cars. The show in Busan will be no different. Here is Hyundai's "i-Mode". It's lighter because its body is made from polycarbonate, which supposedly means it guzzles a lot less gas than other vehicles of similar sizes.


Joongang Daily

Okay, now comes the fun! Kia has come out with its Soul series. Sound familiar? I blogged earlier about the Samsung Soul, which is a brand new cell phone. While there is no relation here, I wonder why this is the noun of choice in Korea these days?

Anyway, check this out.

For the girl...


Kia Diva

For her boyfriend...


Kia Burner

And for ten years down the line when they're married with kids?


Kia Searcher

Now, if only I had a license...